Tourism SMES, Service Quality and Destination...

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Tourism SMES, Service Quality and...

Tourism SMES, Service Quality and Destination Competitiveness

Name: Tourism SMES, Service Quality and Destination Competitiveness
ISBN: 9781845930882

E Jones, C Haven

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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.

Thể loại:

Business & Economics - Industries

Năm:

2005

In lần thứ:

First

Nhà xuát bản:

CABI

Ngôn ngữ:

english

Trang:

400