The Tipping Point

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The Tipping Point

The Tipping Point

Name: The Tipping Point
ISBN: 9780316316965

Malcolm Gladwell

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Năm:

2006

In lần thứ:

Nhà xuát bản:

Little, Brown and Company

Ngôn ngữ:

english

Trang:

147

ISBN 10:

0316316962

ISBN 13: